I don’t want to give anything away, which means I probably will, but episodes eight and nine of “Instant Hotel’s” Season 1 are seriously hilarious. You might have to watch from episode six to get a feel for the characters and allow the comedy to build, but I haven’t laughed that hard in a couple of months. (That’s your spoiler alert.)
Managing expectations in any endeavor is so important to customer and experience satisfaction. There are few companies that get it right. Disney, somehow, is able to deliver on sky-high expectations. Marvel movies have also done it consistently. DC movies weren’t able to satisfy expectations until movie goers started expecting bad movies and got decent ones. Otherwise, even in customer-oriented businesses, it’s a crap shoot. Under promise and over deliver should be your mantra, the problem is that people expect you to over deliver. If you just meet expectations, it isn’t good enough.
You need to be able to talk up your product, service or experience enough that people are interested in it and willing to take a chance on it, but not so much that people expect gold plated toilet seats and unicorns. It’s a fine line that requires honesty without bragging and still needs to feel positive.
(Seemingly unrelated detour, but stick with me. I’m not promising it will make sense, but it will be interesting.) It’s hard to see bald eagles at rest in the wild unless you know what you’re looking for. Part of the reason for this is because people expect it to be easy to spot a white head against a dark background. So, instead of looking for the heads, they look for the other parts of the eagle that blend into the background trying to see the full form of the bird.
When I moved to Alaska and went on my first camping trip on the Kenai during salmon season, the more experienced guy on the trip pointed at a tree and said, “Look at all those bald eagles.”
I looked at the evergreen tree and didn’t see a single eagle. I thought he was playing a joke on the cheechako (me). “Where?”
“In that tree.” He pointed to the same tree. “Do you see them?”
“No.” I shook my head.
My newbie friend leaned over and whispered, “Look for the golf balls.”
It was like a veil had been lifted. My jaw dropped. I uttered an exclamation of awe as the tree lit up with what looked like hundreds of bald eagles. From that moment on, I knew how to spot bald eagles in trees and could see them easily.
So, a couple years later when my mom came up to Juneau, I knew she would want to see bald eagles, and that seeing them could be problematic. There are a lot of bald eagles in Juneau, but they are less visible when the salmon aren’t running. There was one place where it was easy to find bald eagles, so I told my mom I was taking her to see a lot of them. However, the place where they hung out wasn’t going to be very majestic. It would stink if the wind was blowing inland, but there would be eagles there.
Properly prepared, we went to the city dump, and there were so many eagles. I was even able to tell my mom about the golf ball trick pointing to a nearby tree.
Mom had a great time looking at the eagles and laughing about how they weren’t so majestic when they were eating garbage. Had I told her we were going to a nutrient-enriched environment that acts as a sanctuary for the eagles when food is scarcer, her reaction to the dump may have been a but different. She would have been at least disappointed, even if she had fun.
When the “Instant Hotel” guests are overly critical at their hotel stays, they set themselves up for a downfall. If they have such high standards and can point out all the flaws of an instant hotel, their hotel must be immaculate and so much better. Don’t talk up your property or degrade others even if it really does deliver on what you think.’
Managing expectations is a key to success. It’s about being honest with yourself, your guests and your customers. When you can provide a little extra, you should, but don’t set the extra up as an expectation.
If you’d like to read more about Alaska, get the coloring book “There Are No Penguins in Alaska.”