The biggest debate in the movie community is where will “Avengers: Endgame” end its box office run. Will it finish in the top spot worldwide and domestic, or will it finish second? Some movie writers have gone so far to call out the manipulations of misleading articles saying that the box office for “Avengers: Endgame” could never reach the domestic gross of “Star Wars: The Force Awakens” or the global box office of “Avatar” if the numbers are adjusted for inflation. Comparing today’s box office with 2015’s take for “Force Awakens” and 2009’s gross for “Avatar” is a bit of mathematical chicanery according to critics. “Endgame” is only ranked #36 domestically when adjusted for inflation.
However, whatever ranking “Endgame” finishes with shouldn’t matter. In fact, true Marvel and movie fans shouldn’t be concerned about the final numbers. These movies are so huge, even if they don’t look that great when compared to the adjusted for inflation numbers, because they are currently making money hand over fist for the company that owns their creative rights: Disney. People who love Marvel films have nothing to worry about, even if one of the films underperforms. Instead, Marvel fans need to worry about the other movie properties that aren’t going to rake in the types of numbers these tentpoles do. Those are the films that Marvel fans should rally behind.
I’m not talking DC films or the other big budget releases that may fall into the Box Office hole never to recover (i.e. “Solo”). I’m talking about genuinely small budget films that are amazing. Films like “Hidden Figures,” “BlackKklansman,” or “The Imitation Game” have something to say about our world and are great entertainment to boot. They may get recognition at the Awards ceremonies, but they need box office recognition in order for movie goers to see more films like them on the big screen.
Rather than seeing the next big tent pole five times, or even three time, put that third movie ticket behind a film that isn’t getting much love from the advertisers or from the movie industry. Check out an indie film, a documentary, or even a film that was just overlooked because of the hype behind the big tent pole films. This will help bring more diversity to the movie screen. Creatives will have more opportunity to step away from the ordinary that big budgets have become, and you’ll have a richer life experience. Every time, you see a film, you vote with your dollars showing what you want more of. Don’t let superheroes be the only films we have an opportunity to watch.